|Piece||Morton Salt Girl|
|Condition||C - 6|
|Description||4" hard plastic|
|Company||Morton International, Inc.|
The little girl under the umbrella, with an open package of salt pouring out behind her, is one of the most enduring images in advertising.
The Morton Salt girl was created in 1914, when the company was seeking a new advertising campaign to promote its new round blue package and its salt that never lumped up. The story goes that Sterling Morton, the head of the company, chose the image of the little girl under the umbrella because it symbolized everything he was trying to get across about his product: that even in damp weather, Morton Salt would still pour.
Then they took an old proverb, "It never rains but it pours," and changed it to their copyrighted slogan that has survived unchanged for nearly one hundred years: "When It Rains, It Pours."
The round blue package hasn't changed either, but the little girl has. She's had six makeovers. The first little girl was a curly-haired blonde. The second was a straight-haired brunette. Today's version is a blonde with a page-boy style. An advertisement in a 1969 issue of TIME magazine shows all six representations.
Surprisingly, although this advertising trademark would be an obvious choice for a premium, Morton Salt dolls and figures are extremely rare. This little plastic molded figure is from the mid-1960s.