He's Grrrrreat!!
Especially as a radio. In this two-dimensional format of orange printed and molded plastic, Tony is pictured striding boldly through a green jungle, arms swinging vigorously, and wearing a bright red bandanna around his neck. His name, "TONY," is printed in big block letters across the front of the base.
The top dog among cereal characters is a cat named Tony. Created
by brilliant ad exec Leo Burnett, Tony the Tiger roared through his
first advertisements in 1952. Although his competition was stiff -- it's
a jungle out there! -- and included such creatures as Katie the
Kangaroo, Newt the Gnu, and Zeke the Zebra, Tony triumphed to
retain his spot as Frosted Flakes Cereal's official spokestiger. The
actor who portrayed Tony's voice on TV -- Hugh Ravenscroft -- also
sang the Grinch's theme song for "How the Grinch Stole Christmas."
Tony's son, Tony Jr., made his appearance a few years later, but little Tony was recruited away to pitch Kellogg's Frosted Rice cereal. Since then, Tony the Tiger has only worked with real-life children.
